Trade Fair - Questions Answered
At Angel Aromatics February means sunshine, fresh fragrances, brand new products and the Sydney Reed Gift Trade Fair.
With so many retailers heading to Sydney to see new products and take advantage of our trade fair specials we thought we would give you all you need to know to make it the best trade fair ever!
When is it? Saturday 25th - Wednesday 29th February, 2012
Where is it held? Darling Harbour Exhibition Centre, Sydney City
Where will you find Angel Aromatics? Stand 7100
Keep reading below for more information:
Common Questions:
Why should I visit a trade fair?
To see, feel, touch, smell products. Yes it's easier and much cheaper to just pop onto our website and look at products but to really understand how they look and feel (and experience our many many fragrances) we always recommend you come to the fair. It will give you a much better idea of how to display products, what looks are in and to create colour schemes - plus we will get to meet you :)
The main trade fairs are this one (February Sydney) and then August in Melbourne. August is a much bigger fair in terms of exhibitors, but we find many people prefer Sydney as it's much less stressful to walk around and you can visit the fair more focused. All major exhibitors should be at the Sydney trade fair.
How do I visit a trade fair?
Reed Gift Trade Fair is a trade only event and admission is free for buyers. If you already have a Gift Industry Card you do not need to re-register - just bring it to the fair and scan it at the entry:
If you don't have a card - click here to find out how to register (there's a box at the bottom to register).
Where in Sydney is the fair?
The Reed Gift Trade Fair is located in Darling Harbour (Sydney CBD). A short walk to Centrepoint, The Rocks and lots of lovely places to explore.
What do I need to bring?
Business Cards, Credit Cards, ID, Purchase Order forms and any pictures of products or colour schemes you are trying to match. If you have a photo of your store it's also great to bring along to show wholesalers so we can better understand which products might suit you.
Water is normally provided at the fair and there are lots of restaurants nearby to visit. There is also normally many coffee carts in the centre (sometimes there is free coffee and tea provided at the trade fair too).
Carry bags are also normally provided by the organise Reed.
Do I get to order stock and take it off the stand?
Yes you can order stock but you can not take it off the stand. As this is a Trade Fair, exhibitors are wholesalers who purely take orders at the fair. For instance in our case, when you place an order at the trade fair we will process your order when we return from the fair and then make up the stock and send it fresh to your store.
How many days should I allow for the Sydney Reed Gift Fair?
This is one of the most common questions we get asked and it really varies depending upon your store. If you are a small business or company that is not searching for many new suppliers and just wants to come to the fair to look around, 1 - 2 days is probably enough. However if you are a new store or one that intends on talking to lots of exhibitors and visiting many stands then 2 - 3 days would be best. Please keep in mind the fair closes early (approx 3pm) on Wednesday the last day.
What should I wear?
Also a very popular question! One year it was over 30°C at the fair. We recommend wearing layers. The venue is airconditioned so can get quite cool but then outside can be very very hot. If you have layers which are easy to remove then you will be fine. Generally the trade fair visitor crowd is a mix of casual to smart casual. Jeans and a nice top with sandals/thongs even are ok. There is no need to get dressed up or wear a suit.
And one extra handy hint - Wear comfortable shoes to the Trade Fair!
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